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Mexico City, Mexico


PRODUCTORA is a Mexico City-based firm led by architects Carlos Bedoya, Wonne Ickx, Victor Jaime, and Abel Perles. PRODUCTORA’s residential, public, and corporate work has been presented in several biennials and exhibitions. The Architectural League of New York nominated the firm for the Young Architects Forum in 2007, and Emerging Voice in 2013. In 2011, PRODUCTORA founded, with curator and art critic Ruth Estévez, LIGA Space for Architecture, a gallery to promote emerging Latin-American architecture.

CAB 2 Contribution

Project Overview

Two Towers

The PRODUCTORA tower is based on two earlier studio explorations. The first is the design for the open international competition put on by the Bauhaus Museum in Weimar; it is a collaboration with Derek Dellekamp Architects from 2011. In this project two similar volumes with different materiality are stacked one on top of the other in order to reduce the perceived height of the building. This compositional strategy was repeated in PRODUCTORA’s competition entry for a private developer in the city of Queretaro. In both cases, the stacked volumes create a totemic urban composition with large terraces of half the volume. The simple bic drawings by Carlos Bedoya became an important reference to represent this design strategy at the Chicago Architecture Biennial. By rendering the large MDF model in blue and red bic, we play with the ambiguity of the commission. Are these columns conceived as scale models of a possible tower proposal? Are they a sculptural prism in dialogue with fifteen other participants at the Yates Hall? Are they a miniature version of a tower or an enlarged sketch?

CAB 1 Contribution

Project Overview

Hotel Tulum

The City is the Site