The PRODUCTORA tower is based on two earlier studio explorations. The first is the design for the open international competition put on by the Bauhaus Museum in Weimar; it is a collaboration with Derek Dellekamp Architects from 2011. In this project two similar volumes with different materiality are stacked one on top of the other in order to reduce the perceived height of the building. This compositional strategy was repeated in PRODUCTORA’s competition entry for a private developer in the city of Queretaro. In both cases, the stacked volumes create a totemic urban composition with large terraces of half the volume. The simple bic drawings by Carlos Bedoya became an important reference to represent this design strategy at the Chicago Architecture Biennial. By rendering the large MDF model in blue and red bic, we play with the ambiguity of the commission. Are these columns conceived as scale models of a possible tower proposal? Are they a sculptural prism in dialogue with fifteen other participants at the Yates Hall? Are they a miniature version of a tower or an enlarged sketch?
PRODUCTORA is a Mexico City based Architecture Office. Integrated by the architects Abel Perles, Carlos Bedoya, Victor Jaime and Wonne Ickx. PRODUCTORA´s work is distinguished by its interest in precise geometry, legible projects, clear gestures, and the search for timeless buildings in their own material and programmatic resolutions. Currently, the office is working on several projects in Mexico and abroad, from residential to public and corporate buildings. Its work has been present in Architectural Biennials and museums of different countries around the world. It has been awarded by the Architectural League NY with the Young Architects Forum in 2007 and the Emerging Voices in 2013. PRODUCTORA also collaborates frequently with local and international artists and curators. In 2011, PRODUCTORA along with curator and art critic Ruth Estevez, founded ‘LIGA, Space for Architecture’, a platform that promotes young and emerging Latin-American architecture.